Salary is the primary incentive used to keep information technology (IT) workers at a company. But more dough isn't the only thing these employees want, according to a national survey commissioned by Personnel Decisions International (PDI), a global management and human resources consulting firm based in Minneapolis.

The survey indicates that professional development on several levels can contribute to employee retention. An overwhelming majority of respondents said receiving feedback, having an individual development plan and having access to non-technical skills training would make them less likely to leave their company. However, only a small fraction of respondents said their company offers these types of development opportunities.

For example, 83 percent of respondents said they'd be more likely to stay with a company if it offered 360-degree feedback, but only 12 percent of respondents currently receive 360-degree feedback.

"Feedback gives employees a well-rounded assessment of how they're performing," says Jeff Stoner, senior consultant and director of Multi-rater Solutions for PDI. "Because 360-degree feedback is based on input from a worker's peers, direct reports, bosses, customers and others, it paints a far more complete and accurate picture than the top-down approach."

"IT workers' professional development needs are going unmet," says Stoner. According to the survey, the problem is widespread, affecting both directors and non-managers. Stoner recommends a solution: Companies must invest in their IT employees and do more to help advance their careers within the company, which costs less and yields a higher return on investment than hiring and training new workers.

"Investing in employees sends the message that companies value them," says Stoner. "That can be a powerful motivator for helping employees reach their potential. Equally important, it can win their loyalty."

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