Personalization Strategies to Attract and Retain Customers
This workshop focuses on personalization and on ways you can gear your business to provide products and services individualized to your customers' tastes and needs. The steps outlined in this discussion are designed to help you increase customer traffic and realize larger profits, whether you operate in the retail sector or in the realm of e-commerce.
Workshop (1.59 MB) | Text Version
Identifying Your Sales Strategy
There are numerous ways to sell your products or services. This workshop looks at how you can determine the best sales strategy to gain maximum results.
Workshop (1.59 MB)
A brand offers your customers a promise and delivers on it, keeping them coming back for more. A successful brand strategy is the cornerstone for creating the perception that your offering is unique. This workshop shows you how to create a winning brand.
Workshop (1.59 MB) | Text Version
Promoting Your Business
There are a variety of innovative ways to promote your business. This workshop looks as how several companies launched and built their businesses through grassroots marketing strategies. The workshop also addresses some traditional promotional tactics and how you can develop a successful campaign for your business.
Workshop (1.89 MB) | Text Version
Advertising Your Business
This workshop looks at the many options available to advertise your business, and helps you decide what will work best for your business in terms of budget and reach.
Workshop (2.5 MB) | Text Version
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