Conducting a Market Analysis

Conducting a marketing analysis is the first step in determining if there is an audience for your idea. This workshop shows you how to gauge your market opportunities and provides you with key information essential in developing your marketing plan.

Workshop (2.19 MB) | Text Version

Developing a Business Plan

The importance of planning should never be overlooked. For a business to be successful and profitable, the owners and the managing directors must have a clear understanding of the firm's customers, strengths, and competition. This workshop takes you through the step-by-step process of developing a business plan, and this document can serve as a powerful financing proposal.

Workshop (2.19 MB) | Text Version 


Targeting Your Market

Doing business without knowing your target market prevents you from reaching your goals: increased sales, market share, and brand awareness. This workshop helps you hit the bull's eye.

Workshop (1.25 MB) | Text Version

Maintaining an Agile Company

In today's business world, with its ever-changing marketplace, many companies recognize the need to adapt and change in order to remain competitive. This article will help you reinvent your company's vision to more closely match trends and customer preferences. By doing so, you will be better equipped to satisfy customers and increase profits.

Workshop (1.25 MB) | Text Version

Creating a Strategic Plan

Developing a roadmap for business enables you to gauge your company's performance, successes and weak areas over a period of time. It provides your employees and management a roadmap to work toward and follow. A strategic plan addresses your company's marketing, sales, product development, operational, and revenue goals.

Workshop (1.25 MB)

Analyzing Your Competition

Succeeding in business means offering something more compelling than the competition. Seizing the advantage is key to success—even survival. This workshop helps you to measure your strengths against your competitors. It also offers strategies to take advantage of marketplace opportunities.

Workshop (1.58 MB) | Text Version


Creating a Competitive Advantage

Having a competitive edge means outsmarting your competition. Assessing your competitors accurately plays a key role in helping you develop your edge. This workshop shows you how.

Workshop (2.1MB) | Text Version 

Pricing Your Products and Services

Price your offering too low and leave money behind? Price it too high and drive customers away? Find the right balance through creative judgment and a keen awareness of consumer motivations and increase your chances of owning your market. This workshop will show you what measures you can take to price your offering effectively.

Workshop (2.08 MB) | Text Version

Determining Your Company's Legal Structure

When starting a business, what do you need to do besides simply opening a bank account, ordering stationery, and getting a phone number? First, you must decide your business' legal structure. You may have heard such terms as corporation, partnership, and company, but may not be sure of their benefits or disadvantages. This workshop explains the legal structure options available to you.

Workshop (2.08 MB) | Text Version


Protecting Your Business with Patents, Copyrights, and Trademarks

The old maxim that possession is nine-tenths of the law has no meaning when applied to intellectual property. Unlike personal property or real property, intellectual property has no physical form. Intellectual property rights are purely a creation of the law. It is the savvy business owner who recognizes the significance of the business' intellectual property—the patents, trademarks, copyrights, and trade secrets—and understands what steps are necessary to ensure that those rights provide value for the company.

Workshop (2.08 MB) | Text Version